On October 9, 2012 over 600 delegates from 55 nations gathered in Lucerne Switzerland for the Adventure Travel World Summit. It is a gathering of like minded people exchanging thoughts, learning from one another and helping to change the world through responsible tourism, activism and conservation and to simply have a lot of fun.
This years conference attracted the likes of Alexandra Cousteau, Taleb Rifai of the United Nations World Tourism Organization, Where’s Andrew of National Geographic Travel, Rob Torres, That managing director of Google Travel and my man Dave Bouskill of ThePlanetD.com. I sat in the front row frantically taking notes as I learned from them all and was inspired with new ideas not only to help my business go, but to make the world a better place.
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There is so much more to the Adventure Travel World Summit than just being a conference. There are performances from around the world happening on stage. There are demonstrations outside such as Louis Palmer taking people for a ride in the Solar Taxi that he drove around the world in to raise awareness about global warming and to show that there is hope for the future. There was David O’Hara of SUP for All in Ireland who changed his life and opened a stand up paddle boarding business and has never stopped paddling since.
There was a media room for the likes of National Geographic, USA Today (and can you believe us?) to relax and meet and catch up on work. Different food from a different country was served each day at lunch and the marketplace was open for people to meet and learn about each other’s companies. The fun and unique touch was the traditional Swiss Cowbell ringing through the building to signal that it was time to move on to the next meeting. Everyone worked hard during the three day conference, but there was much fun to be had too and the parties happened each night into the wee hours of the morning.
We watched videos of daredevils from Norway balance on cliffs only to show up and perform live, right in front of us. Quebec Canada stole the show when they gave everyone snuggies to dance in during their Aboriginal performance after an inspiring video, and Switzerland showcased their brilliant ad campaign of having rural Swiss men prepare for tourists by doing the most ridiculous and meticulous of tasks with the most hilarious of punchlines.
Check out The Switzerland Tourism Videos for yourself, They’re hilarious
The highlight was when the stars of the campaign were brought on stage at the end of the conference to hand over the clock to Namibia, the host of next year’s ATWS.
And in the end it was Namibia, who brought tears to my eyes with their voices as they closed the show. It is their singing that we chose to open our video of the Adventure Travel World Summit and then continue to highlight everything that you can do when you participate. Stick around. The video starts at the conference and ends with some thrills and shenanigans all around the country of Switzerland.
Our Switzerland tour is brought to you by Expedia.com where we rented a car to take us around the country, stayed in amazing hotels and visited the incredible scenes that you had the chance to witness in the video above.